What this service covers
Most email sequences fail for the same reason: they sound like they were written by someone who has never actually had a conversation with a customer. The subject lines try too hard. The body copy repeats the same call to action in slightly different words. By email three, people stop opening.
This service writes sequences that behave like correspondence between two people who have things in common. Welcome sequences, launch sequences, cart abandonment flows, post-purchase onboarding, re-engagement campaigns. Each email has a single job, a clear structure, and a reason to exist that does not just say buy now in a different font.
- Welcome or onboarding sequence (4-6 emails)
- Launch or sale announcement sequence (5-7 emails)
- Cart abandonment or re-engagement flow (3-4 emails)
- Subject line variants for each email
- Preview text written for all emails
Open rates start with the subject line
Every email I write ships with at least two subject line options and a preview text variant. The subject line is tested against one question: does this make someone who gets 80 emails a day actually open it? Not because it tricks them, but because it promises something they actually want to know.
Delivery and format
You receive each email as a clean text document with clear markup showing where merge tags, first names, and conditional blocks should be inserted. The document is formatted so your email service provider (ESP) team or VA can drop it directly into your platform without reformatting.