What this service includes
Website copy is the one asset on your site doing the most work. Visitors land, read, and decide inside 30 seconds whether you sound like someone worth hiring. The words have to move fast, answer the right questions in the right order, and not get in their way.
This service covers homepage copy, about page, service pages, and dedicated landing pages. Each piece is structured around a clear message hierarchy: what you do, who it is for, why it works, and what happens next. Nothing is added because it sounds nice. Every element earns its place.
- Full homepage copy with headline variants
- About page written around credibility, not biography
- Up to three service or product pages
- One landing page optimised for a specific campaign goal
- Meta titles and descriptions for each page
What I need from you
A completed brief. I will send you a short questionnaire that asks about your ideal client, the three most common objections your prospects raise before buying, what makes your offer different from the nearest alternative, and examples of brands you feel speak to your audience well.
If you have existing copy, testimonials, or customer research, share it all. The more customer language I can read before writing, the faster the draft lands in the right place.
How the pricing works
The base price covers the core deliverable set: homepage, about, and one service page. Additional pages, extra landing pages, or an A/B variant set can be added as part of a custom package. The quoted price is fixed, not hourly, which means you know the number before work begins.